Serums 101

Urban Body Blog, Fashion and Beauty, Skin Care, urban body laser

You may have noticed more advertisements and buzz around serums. A relatively new product in the skincare market, serums are gaining a loyal following for many reasons. However, we find many clients are confused over why, when, and how to use them. A common misconception is that serums can replace moisturizers. This is completely false as they both have very different purposes. Facial creams have been around for a long time and are still the most popular form of skin care. They’re a vital component to any skin care regime and should never be replaced with serums or any other …